TROO Hospitality is delighted to announce the addition of Crowne Plaza Marlow and Crowne Plaza Reading to its growing portfolio, further strengthening the company’s presence across the UK and reinforcing its commitment to managing high-quality branded hotels in partnership with leading owners and global hotel brands.
The appointments follow the recent acquisition of both hotels by Millemont Capital Partners, with TROO Hospitality assuming management of the properties and working closely with the existing hotel teams to build on their strong operational foundations.
Strengthening Our Growing Portfolio
The addition of Crowne Plaza Marlow and Crowne Plaza Reading marks another important milestone in TROO Hospitality’s continued growth as a leading UK hotel management company.
Both hotels are well-established within their respective markets and operate under the globally recognised Crowne Plaza brand, part of IHG Hotels & Resorts. Together, they further diversify TROO’s portfolio of branded and independent hotels across key UK destinations.
As with every property within the TROO portfolio, our focus is not on changing what already works well, but on supporting teams, strengthening operations, and unlocking long-term value through collaborative hotel management.
A Partnership Built on Trust
We are incredibly grateful to Millemont Capital Partners for their continued trust and confidence in our team. As a long-standing partner, Millemont shares our commitment to investing in high-quality hospitality assets with a long-term vision for sustainable performance. This latest appointment reflects the strength of that relationship and our shared ambition to deliver operational excellence while protecting the unique identity of every hotel.
We also look forward to continuing our collaboration with IHG Hotels & Resorts, ensuring both hotels continue to deliver the high standards and guest experiences expected from the Crowne Plaza brand.
Supporting Our Teams
While buildings, brands, and locations are important, people remain at the centre of everything we do. From the moment TROO assumes management of a property, our priority is to work alongside the teams already in place, providing support, leadership, and opportunities for development while fostering a culture built on trust, collaboration, and accountability.
Our philosophy has always been simple: exceptional guest experiences begin with exceptional teams. By creating environments where people feel empowered to succeed, we build stronger hotels, stronger guest relationships, and stronger long-term performance.
Looking Ahead
Crowne Plaza Marlow and Crowne Plaza Reading are exciting additions to the TROO Hospitality portfolio and reflect the continued confidence owners and investors place in our approach to hotel management.
As we continue to expand across the UK, our focus remains unchanged – delivering operational excellence, supporting our partners, investing in our people, and creating memorable guest experiences that stand the test of time.
We are delighted to welcome the teams at both Crowne Plaza Marlow and Crowne Plaza Reading to TROO Hospitality and look forward to working together on the next chapter of their journey.
