TROO Hospitality is pleased to announce the appointment of Marc Finney as a Non-Executive Director with effect from July 2026. Marc will work closely with the Board and executive leadership team, with a particular focus on supporting the company’s strategic growth objectives.
The appointment marks an important milestone in TROO Hospitality’s evolution as the company continues to expand its presence and strengthen its position as a leading white label hospitality management and advisory platform.
Marc brings more than 40 years of international hospitality experience and is widely recognised as one of the industry’s foremost experts in hotel and resort development, investment advisory and strategic consultancy. Throughout his distinguished career, he has advised hotel owners, investors, financial institutions, developers and operators across Europe, Africa, the Caribbean and other international markets.
Until recently, Marc served as Head of Hotels & Resorts Advisory Services at Colliers, where he led and directed more than 500 consultancy and project finance assignments, advising clients on projects ranging from luxury resorts and mixed-use developments to major urban hotel investments. His expertise spans concept development, feasibility analysis, operational strategy, investment negotiations and corporate finance structuring.
Having stepped back from his leadership responsibilities in 2025, Marc has expanded his portfolio of strategic advisory roles, alongside his ongoing work at Colliers.
During his career, Marc has worked in collaboration with many of the world’s most respected hospitality brands and institutions, including Hilton, Hyatt, Radisson, Marriott, IHG, Accor, Mandarin Oriental and Corinthia Hotels, as well as major banks, investment funds and developers involved in hospitality projects worldwide.
A Significant Step Forward for TROO Hospitality
Commenting on the appointment, Winston J. Zahra, Founder and CEO of TROO Hospitality, said:
“We are delighted to welcome Marc to the TROO Hospitality Board. His appointment represents a significant addition to our leadership team and reflects the ambitious growth trajectory we have set for ourselves. Few professionals in the hospitality industry can match Marc’s depth of experience, strategic insight and international network.
He has earned a reputation as one of the sector’s most respected advisers, helping shape some of the most important investment and development projects. As we continue to expand our management platform, pursue new opportunities and strengthen our relationships with owners and investors, Marc’s expertise will be invaluable. His guidance will help fuel the next stage of TROO Hospitality’s growth and further reinforce our commitment to delivering value to our partners and stakeholders.”
Marc Finney added:
“I am delighted to be joining TROO Hospitality as a Non-Executive Director at such an exciting stage in the company’s development. The business has built an impressive reputation for innovation, entrepreneurial thinking and delivering results for its partners. I look forward to working with the TROO team to support the company’s strategic ambitions and help unlock new opportunities for growth in the years ahead.”
The appointment further strengthens TROO Hospitality’s governance and strategic capabilities as the company continues to expand its portfolio and explore new opportunities across hospitality management, advisory services and investment related initiatives.
About TROO Hospitality
TROO Hospitality is a white label hospitality management and advisory company providing hotel management, asset management, consultancy and operational support services to hotel owners, investors and developers. Through a combination of operational expertise, commercial focus and entrepreneurial thinking, underpinned by the way people are treated, TROO Hospitality creates sustainable value for various owners across its portfolio. To date TROO Hospitality manage 15 hotels with just under 2,000 keys and have just over £100 million under management.
