TROO Hospitality Announces Charity Support with Hospitality Beats Cancer

Written by
Kari Zahra
Published on
17th April 2026

At TROO Hospitality, we believe that hospitality extends far beyond the walls of our hotels. It’s about community, connection, and supporting the people around us.

We’re proud to announce our charity partnership for the year with Hospitality Beats Cancer who fundraise on behalf of Cancer Research UK. An inspiring initiative that brings the hospitality industry together to raise funds and awareness in the fight against cancer.

Supporting an Industry Cause That Matters

Hospitality Beats Cancer is a newly launched initiative through Cancer Research UK bringing the hospitality industry together to raise funds and awareness in the fight against cancer, uniting professionals, businesses, and organisations across the sector to support research and treatment.

Cancer affects countless families, colleagues, and communities. By supporting Hospitality Beats Cancer, we’re joining a wider movement within the industry to make a meaningful difference.

Throughout the year, the TROO Hospitality team and our managed properties will take part in fundraising initiatives, charity events, and community activities aimed at raising both funds and awareness for this important cause.

Hospitality’s Power to Give Back

Hospitality is an industry built on care, welcoming people, creating memorable experiences, and supporting one another. That same spirit of generosity is what drives initiatives like Hospitality Beats Cancer.

When businesses across the hospitality sector come together for a shared cause, the collective impact can be powerful. From charity dinners and industry events to team-led fundraising efforts, every contribution helps support vital work being done to combat cancer.

At TROO Hospitality, we see this partnership as an opportunity to channel our industry’s energy, collaboration, and compassion toward something truly meaningful.

A Shared Commitment

As a hotel management company, TROO Hospitality works closely with teams, partners, and communities across the UK. Supporting Hospitality Beats Cancer reflects our wider commitment to responsible hospitality, ensuring the positive impact of our work extends beyond our hotels.

We’re proud to stand alongside colleagues and partners across the industry in supporting this important cause. Together, we can help make a difference.

Learn more about Hospitality Beats Cancer: www.cancerresearchuk.org/get-involved/volunteer/help-us-raise-money/beats-cancer/hospitality-beats-cancer

Join Our Newsletter

Subscribe to receive the latest blog posts to your inbox every week.

By subscribing, you agree to our Privacy Policy.

Latest

Discover Our Blog Posts

Stay up-to-date with our latest blog posts.

TROO Hospitality Appoints Renowned Hospitality Adviser Marc Finney as Non-Executive Director to Support Growth Strategy

TROO Hospitality is pleased to announce the appointment of Marc Finney as a Non-Executive Director with effect from July 2026. Marc will work closely with the Board and executive leadership team, with a particular focus on supporting the company’s strategic growth objectives. The appointment marks an important milestone in TROO

Inside TROO Hospitality’s Malta 2026 Leadership Retreat

As our portfolio continues to grow across the UK, creating opportunities for our leaders to come together, share ideas, and strengthen relationships has never been more important. Members of our leadership team recently travelled to Malta for our yearly dedicated leadership retreat focused on strategy, collaboration, personal development, and team

TROO Hospitality Welcomes Courtyard by Marriott Oxford City Centre to Its Growing Portfolio

TROO Hospitality is delighted to announce the addition of Courtyard by Marriott Oxford City Centre to its expanding portfolio, marking the 14th hotel under management and further strengthening the company’s presence across key UK destinations. Located in the heart of Oxford, the contemporary lifestyle hotel comprises 160 guest rooms and

Stay Updated with Troo Hospitality

Join our mailing list for the latest news

By subscribing, you agree to our Terms and Conditions