Cutting edge hospitality management company, with offices in London and Manchester, managing a portfolio of hotels across the UK.
Troo Hospitality is a cutting-edge hospitality management company founded by a team of highly experienced international hotel owners and operators. With a wealth of experience in developing and operating businesses within the hospitality and leisure industry, we bring expertise and passion to every project.
With offices in London and Manchester, TROO Hospitality is a joint venture between Founder and CEO, Winston Zahra, and Millemont Capital Partners. Our team is immensely passionate about the industry, and underpins everything TROO Hospitality is about.
Our properties include
Our portfolio now comprises of 14 hotels, with more in the pipeline. Since our launch in 2021, we have experienced rapid expansion and success nationally with pioneering strategies that elevate guest experiences and optimise operational efficiency.
Our Strengths
We live and breathe our values of loyalty, integrity, versatility, and excellence. We deliver for owners what we would expect to be delivered for ourselves.
Choosing the right people to work across our hotels is crucial as it ensures exceptional guest experiences, efficient operations, and a consistent standard of service that distinguishes our brand. We prioritise personality and attitude over skill – we invest in training to bridge skill gaps where necessary.
We not only try to minimise environmental impact but also enhance operational efficiency, reduce costs, improve brand reputation, and align with the growing demand for responsible and eco-conscious travel.
Tech implementation streamlines processes, team engagement, enhances guest interactions, optimises resource utilisation, and enables data-driven decision-making, ultimately driving operational efficiency and guest satisfaction. Effectively using a carefully chosen Tech stack gives us a distinct competitive advantage in the market.
We know what it means to be an owner. We understand the exhilaration of achieving exceptional results across the business and the pain that goes with challenging times. We celebrate success but we don’t get carried away. We buckle down when we need to and know what it takes to get through the tough times when they invariably come around.
At Troo Hospitality, we leverage shared resources across our portfolio to create efficiencies for individual hotels. Our comprehensive training, coaching, and engagement tools help develop and grow our team members. We negotiate supplier deals and contracts on a group-wide basis, achieving cost efficiencies unattainable for standalone properties.
Our group commercial contracts enable effective cross-selling and nationwide sales deals, driving business to individual hotels for greater visibility. Additionally, our advanced Business Intelligence tools provide real-time KPI insights, enabling quick, impactful decision-making that boosts profitability. Explore our full range of services to see how we can enhance your hotel’s performance.
Latest news, insights and updates from Troo Hospitality.
TROO Hospitality is pleased to announce the appointment of Marc Finney as a Non-Executive Director with effect from July 2026. Marc will work closely with the Board and executive leadership team, with a particular focus on supporting the company’s strategic growth objectives. The appointment marks an important milestone in TROO
As our portfolio continues to grow across the UK, creating opportunities for our leaders to come together, share ideas, and strengthen relationships has never been more important. Members of our leadership team recently travelled to Malta for our yearly dedicated leadership retreat focused on strategy, collaboration, personal development, and team
TROO Hospitality is delighted to announce the addition of Courtyard by Marriott Oxford City Centre to its expanding portfolio, marking the 14th hotel under management and further strengthening the company’s presence across key UK destinations. Located in the heart of Oxford, the contemporary lifestyle hotel comprises 160 guest rooms and
Join our mailing list for the latest news
By subscribing, you agree to our Terms and Conditions
